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Digital Marketing

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The rise of zero-click searches - and how law firms should respond

At Ascensor, we help law firms evolve their digital strategies to thrive in a changing search landscape - from structured data and Google Business optimisation to content designed for AI search results.

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How-to

Web Design

Why your Law Firm’s website accessibility could lead to discrimination claims

Ensure your digital presence reflects the same professionalism and fairness you bring to your clients.

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Digital Marketing

How-to

Beyond the demo: How digital marketing can shorten health tech sales cycles

Selling health tech isn’t easy. NHS budgets are tight, private providers are cautious, and enterprise healthcare organisations move slowly.

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Web Design

The UX prescription: Why poor design kills great health tech products

In healthcare, design isn’t just about aesthetics. Confusing layouts, unclear labels or inaccessible interfaces can cost trust, time and even patient safety.

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Web Design

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Stop imagining, start building: using AI to speed up your software MVP

Getting investment is highly unlikely without a working MVP, and this tech gets you there faster.

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Digital Marketing

Google's new 'Sponsored results' label: what it means for your paid search campaigns

Google has rolled out a significant visual change to how ads appear in search results.

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Digital Marketing

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Why TikTok SEO might surpass Google for a whole generation

Here’s why TikTok SEO might surpass Google for a generation, and what businesses can do to prepare.

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Ecommerce

Web Design

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Shopify meets WordPress: A new way to power your store

Shopify’s new official WordPress plugin lets you sell products through your site using Shopify’s checkout. See how it helps brands grow with less hassle.

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Digital Marketing

Web Design

Your website isn’t broken. Your strategy is.

We’ve seen it too often: a company invests heavily in a new build, only to see the same disappointing results six months later. Why? Because design alone doesn’t solve strategic gaps.

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How-to

Digital Marketing

Web Design

Real ROI: How to prove the value of CRO to your network

In vehicle sales, every lead matters. Whether you're selling SUVs or superminis, your website’s no longer just a digital showroom, it's the first test drive.

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Digital Marketing

The ethics of AI in digital marketing: Where do we draw the line?

AI has already transformed digital marketing, generating content, optimising pitches, personalising experiences and even predicting buying behaviour.

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Web Design

Digital Marketing

How-to

Designing with data: How to use GA4, Hotjar and VWO together

CRO isn’t just about gut feeling or best practices, it’s about triangulating user behaviour with real data from multiple tools.

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Digital Marketing

What Google’s Search Generative Experience (SGE) means for SEO

Google’s Search Generative Experience (SGE) is no longer an experiment. With its widespread rollout in 2025, SEO professionals and marketers are scrambling to understand how it affects visibility, traffic and trust.

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Digital Marketing

Web Design

How-to

Is your website losing leads? Five CRO mistakes businesses are still making in 2025

Struggling to turn traffic into leads? Discover five common CRO mistakes UK businesses are still making in 2025 – and how to fix them to boost conversions and get more from your website.

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